Break Through the Complexity Ceiling.
Wire Your Website, ERP & Margin On Rails.
Most growing £1M–£30M+ businesses suffer from two expensive disconnects: their website is invisible to AI answer engines on the front end, and their CRM, ERP, field apps, and Xero accounting don't talk to each other on the back end. Holmegarth wires direct API bridges across WordPress, Shopify, and Webflow on Day 1 for programmatic AEO, GEO & Technical SEO—while connecting your operations, quoting calculators, and weekly agile sprints in hours and days, not months.
We Connect Both Ends of Your Business Through Live Code
Traditional SEO agencies manually tweak meta tags while ignoring your ERP and gross margins. Traditional consultants hand you a 50-page PDF and write zero code. Holmegarth installs direct API bridges into your website CMS and your back-office finance/operations stack so demand generation and margin control operate as one system:
WordPress, Shopify & Webflow (AEO / GEO / SEO)
Instead of slow manual page edits, our proprietary CMS bridges programmatically deploy Technical SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), deep JSON-LD Schema entity graphs, 301 redirect maps, and AI crawler rules (GPTBot, ClaudeBot, PerplexityBot) across hundreds of pages and SKUs.
B2B Specification Calculators & The Pulse
We replace static product pages with interactive engineering & duty calculators that export branded PDF specs, and wire them straight into The Pulse CRM—automating WhatsApp/SMS lead chasing, 90-day EDM & social cadences, and legacy £30k/yr CRM consolidation.
Xero, Unleashed, Simpro & Zuper Sync
We eliminate the "swivel-chair" admin tax by building two-way OAuth2 and webhook bridges between your website, CRM, field service or warehouse ERP, and Xero—paired with forensic SKU margin population, mobile geofencing, and Board MI scorecards.
Where We Play & Why Companies Call Us
We work with privately held growth enterprises (£1M–£30M+ / $1.5M–$40M+ turnover, 10–150 staff)—predominantly manufacturers, trade distributors, engineering firms, and commercial service operators at one of three critical crossroads:
1. Founder-to-Board Transition
The founder has built a successful £3M–£15M business on sheer personal drive, but quotes live in spreadsheets, systems are disconnected, and nothing moves without the owner. We install the digital bridges and governance rails so the business runs autonomously.
2. Next-Gen Managing Director
A second-generation leader or newly appointed MD takes the helm and inherits an invisible website, an overpriced legacy CRM nobody uses, and siloed ERP/Xero data. We deploy modern AEO/GEO search bridges, interactive buyer tools, and live margin telemetry.
3. Board Chair & Margin Turnaround
Turnover is growing, but net profit is being eroded by unbilled dispatches, field overtime leakage, or SKU cost drift. We execute forensic Xero-to-ERP reconciliations, Whale Tail 80/20 profitability audits, and structured weekly Level 10 accountability.
The 4 Pillars of Our Embedded Model
We do not deliver theoretical slide decks and walk away. We engineer and operate the front-end demand bridges and back-end operational systems every week.
AEO, GEO & SEO via WordPress, Shopify & Webflow Bridges
Commercial buyers now search across ChatGPT, Perplexity, Gemini, and Google AI Overviews. We wire directly into your CMS via custom API bridges to engineer programmatic search dominance and self-serve specification tools.
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Direct WordPress, Shopify & Webflow Bridges: Programmatic injection of AEO, GEO, Technical SEO, JSON-LD Schema entity graphs, custom metafields, and 301 redirect matrices. -
Interactive B2B Engineering Calculators: On-page duty, sizing, lux, and quote calculators that export branded PDF specs and capture high-intent trade buyers. -
90-Day EDM & Social Demand Engines: Turnkey 90-day segmented email broadcasts, bounced-lead recovery queues, and scheduled social cadences.
The Pulse CRM & Two-Way ERP / Xero Bridges
When websites, CRMs, warehouse ERPs, and accounting ledgers sit in isolated silos, staff waste hours re-keying data and leads go cold. We build the live API bridges that unify your entire tech stack.
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Direct ERP & Accounting Bridges: Live OAuth2 and webhook sync across Xero, Unleashed ERP, Simpro, Zuper Field Service, True Track, WooCommerce, and Shopify. -
Legacy CRM Replacement & Auto-Chase: Replace bloated £30k/yr CRMs with The Pulse—automating WhatsApp/SMS lead chasing and 90-day contract renewals. -
Field Geofencing & Fleet Control: Mobile geofencing, route density clustering, and QR asset serialisation to eliminate overtime leakage.
Forensic Margin Recovery & Embedded Operational AI
Revenue is vanity if cost-to-serve destroys net contribution. We combine forensic ledger and SKU audits with practical AI tools that strip out administrative drag.
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Whale Tail 80/20 & Ledger Forensics: Multi-system reconciliation (Dispatches vs ERP vs Xero) isolating true customer, SKU, and route profitability. -
Live ERP-Connected AI Receptionists: Website chatbots wired straight into Unleashed/Simpro to verify live order tracking and stock levels 24/7. -
Voice-to-Action Field Logging (VOPai): Reps dictate visit notes on the road; AI structures CRM tasks, follow-up drafts, and quote actions.
Disciplined Level 10 Meetings & Board MI
Unfocused talk-shops destroy momentum. We chair and log a disciplined 90-minute weekly Level 10 meeting cadence with active timers, live to-do tracking, and 1-click Board Pack generation.
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Live Decision & To-Do Logging: Every action has one single owner and a strict 7-day completion deadline. -
90-Day Execution Rocks: 80%+ quarterly completion target tracked live against the weekly commercial scorecard. -
1-Click Monthly Board Packs: Automatic synthesis of Power of 1 cash sensitivity, P&L variances, and strategic milestones.
How We Work With You
Clear, fixed-investment commercial steps that replace the cost of a separate SEO agency, systems integrator, and full-time Commercial Director.
1-Day Offsite & Systems Audit
Full-day on-site diagnostic: Financial MRI, Power of 1 cash sensitivity, Whale Tail 80/20 SKU margin audit, AEO/GEO/SEO technical footprint review, and the facilitated Red Chair Event™ delivering a 90-day roadmap.
Learn About Offsite →Embedded Commercial & Systems Partner
We embed into your leadership team: deploying our WordPress/Shopify/Webflow AEO & SEO bridges, building custom ERP/Xero API integrations and on-page B2B calculators, running The Pulse CRM, and chairing weekly Level 10 meetings.
Apply for Retainer →Board Advisory & Systems Care
Ongoing board governance, NED counsel, continuous AEO/GEO/SEO bridge maintenance, monthly Scorecard & margin reviews, and quarterly 90-Day Rock reset offsites.
Explore Advisory →Categorical Truths
Straightforward answers to how our embedded engineering and commercial model works.
How is Holmegarth different from a traditional SEO agency or management consultant?
A: Traditional SEO agencies bill thousands a month to manually edit meta tags while ignoring AI answer engines and your back-office ERP. Traditional consultants hand you a 50-page PDF and write zero code. Holmegarth is an Embedded Commercial & Systems Engineering Partner: we wire directly into your WordPress, Shopify, or Webflow site to deploy programmatic AEO, GEO, and Technical SEO, while simultaneously bridging your CRM, ERP, and Xero accounting ledger behind the scenes.
How do your WordPress, Shopify, and Webflow AEO/GEO/SEO bridges work?
A: Instead of logging into your website manually to edit one page at a time, we connect our proprietary API bridges (the Holmegarth Antigravity Bridge for WordPress/WooCommerce, our Shopify GraphQL/REST Bridge, and our Webflow v2 API Bridge). This allows us to programmatically inject structured JSON-LD Schema entity graphs, Answer Engine (AEO) and Generative Engine (GEO) metadata, AI crawler rules (GPTBot, ClaudeBot, PerplexityBot), 301 redirect matrices, and interactive B2B specification calculators across your entire site.
Do we need to replace our current accounting or ERP software?
A: No. We do not rip and replace working systems of record. Your accounting software (e.g. Xero, Sage, QuickBooks) and operational ERP or field platform (e.g. Unleashed, Simpro, Zuper, True Track) remain in place. We engineer the two-way API bridges and The Pulse CRM layer around them to eliminate manual double-entry and unlock live gross-margin visibility.
What happens in the 30-Minute Operational, Search & Margin Audit?
A: We run a high-signal diagnostic directly with the Managing Director or business owner. We inspect your current AEO/GEO/SEO search visibility, website specification tools, CRM lead follow-up velocity, ERP-to-Xero data flow, and SKU margin distribution—giving you an immediate, practical action plan.
Ready to Connect Your Website, ERP & Margin?
Book a complimentary 30-minute diagnostic session with Murray Sellars to evaluate your AEO/GEO search footprint, ERP bridges, and operational readiness.
Schedule Your 30-Minute Audit →