Search Engine Optimization—or SEO—is a term that may sound scary at first, but it is simple when you break it down. It’s the process of optimizing your online content (website, blog, or otherwise) for search engine algorithms like Google’s. Search engine algorithms look at all the content on the web and lay it out on the search engine results pages.SEO services help your website listed on the top of SERPs. This is where your business will get found or be lost in the world of “second page and beyond.” Your business’ SEO efforts are what determines your SERP (search engine results page) ranking, and consequently, determines how “findable” you are online to your customers.
Still, confused? Basically, SEO is the process of tweaking your website, blog, and other online content so that Google, Bing, and other search engines will put you at the top of the search results page when customers start looking for you online.

Basic SEO services terms


Stands for Search Engine Results Page. The list of results that search engines formulate and present to the user after a search is done. Your SERP rank is where your website/content appears on the list of results.


When one webpage hyperlinks to another website; very popular in blogging and creative writing. The more backlinks your website gets, the better your SERP rank! SEO services provide backlinks.


A word or phrase that a consumer enters in search. Your website and content should be optimized to draw in the consumers who are searching for specific keywords. E.g. “best hairdresser Texas.”


Data that tells the search engines what your web page/content is about. This helps the search engine algorithms know if your content is relevant to what the consumer is looking for.

Why do SEO services matter to my business?

If you’re thinking “well, that doesn’t matter for my business,” then you’re wrong! Optimizing your website and blog content with the right keywords, metadata, and other SEO factors will be hugely beneficial to your business. If you play your SEO cards right, it will get your business found when customers ask Google and Bing about things relevant to your business. If you’re a London hairdresser, SEO can help you be found whether local Londoners are searching “ (you)” or “best hairdresser London,” or even “where should I get my hair cut?”!

Here are the four biggest reasons you should care about SEO, no matter what sector or size your business is.

Traffic – 1

If one person types in “best hairdresser in London” into Google, and your business is at the top, then they’re likely going to click on your name. But there isn’t just one person Googling that term—there are thousands. Each person who clicks on your name from Google is another boost to your website traffic and more potential business and sales for you! Hello SEO, hello more traffic, hello higher revenue!

SEO Services Offering helpful solutions for customers – 2

Optimizing your content through SEO tactics for specific keywords like “hairstyle tips” or “best hair for my face shape” means that when a customer goes to Google to find answers to their questions, they’ll find you. Creating a name for yourself in your industry as a helpful, informative brand will improve your reputation, and get more customers flocking your way!

SEO services make marketing easier (and cheaper) – 3

If a customer can find you at the top of Google by typing in “best hairdresser Chelsea,” why would you need to pay for ad space at the top of the page? SEO determines where your business appears on Google, so optimizing your content for the search engines makes sense when it comes to where you spend your marketing bucks.

Don’t give business to your competitors.

Still not sure why you should use SEO services? Well here’s a big one—if you don’t implement SEO tactics for your business, then it’s your competitors who will be found when local customers go looking. Someone has to be at the top page of Google, right? If you’re not employing SEO tactics for your business, it will be your competitors who show up when your potential customer turns to Google for advice and answers.

Search Engine Optimisation is important to consider when creating and publishing any online content. (Whether it’s your business website, blog, or otherwise.) The better your business gets at optimizing your content for SEO, the more likely you are to be seen online. (And the more business you’ll get to your storefront!)

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